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Decentraland is a decentralized, traversable, three-dimensional (3D), virtual reality platform being built on the Ethereum blockchain. The platform focuses on the ownership of parcels of digital land where users can create unique environments in a virtual world. Content creators will be able to prove ownership of, and capture value from, their contributions to the platform. Users will be able to traverse unique areas of content, which can be clustered into districts, giving content creators targeted traffic and allow for spatial discovery of new content by users. Currently, users gather, interact, share content, and play games primarily on large proprietary platforms like Facebook. The team believes that a decentralized model will allow participants to realize several benefits over current centralized services. Users and contributors will be able to benefit from transactions that occur on the platform, instead of allowing some or all of the revenue to flow to a single party. Furthermore, a decentralized platform will reduce the risk of censorship and vulnerabilities due to infrastructure failures or security breaches. Decentraland uses two tokens, LAND and MANA, which allow users to interact with the platform. Individual ownership of land parcels are represented by non-fungible LAND tokens containing the coordinates of a single point on the grid and a reference to the details of each parcel. Ownership details are managed through a ledger on a smart contract. To acquire LAND users must burn ERC20 based MANA tokens. MANA tokens are also used for the purchase of in-game goods and services. In Dec. 2017, the first LAND tokens representing parcels in the first part of the game, Genesis City, were auctioned off. In March 2018, the Decentraland Marketplace was released allowing users to buy and sell parcels (LAND) in Genesis City as well as explore the area on a map. As of May 2018, the platform was still under development. The team plans to roll out access to the Decentraland world through a variety of devices including mobile, web and virtual reality (VR) platforms.
Decentraland consists of the consensus, land content, and real-time layers that allow the smart contract infrastructure to link to real-time visualization and gameplay for users. The base of the network rests on the consensus layer, where land ownership is established through the LAND smart contract and token system. Each LAND entry also contains a has that references the file containing the details of each parcel of land. Files related to LAND entries are contained in the content layer which stores specific details of a land parcel, such descriptions of objects, textures, sounds, as well as scripts controlling how the content is placed and behaves in the parcel. Additional details such as scripts for user interaction and a link to servers for peer-to-peer interactions can be stored in these files. The platform uses IPFS network to store data and links in the consensus layer to retrieve it. Users will interact with objects and other participants in the virtual world through the real-time layer. All interactions on this layer will be handled through peer-to-peer connections, with servers hosted by landowners or third-parties, removing the need to rely on centralized servers. The team has released a software development kit (SDK) that will allow developers to create content within Genesis City and continues to work on integrations for identity and a payment channel infrastructure to facilitate micro-payments on the platform.
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